2024 sales at U.S. clothing and clothing accessories stores
Census estimates the sector's 2024 sales, value of shipments, or revenue at $285.19 billion.
SOURCE: U.S. CENSUS BUREAU, 2024 ANNUAL INTEGRATED ECONOMIC SURVEY ↗← TBF APPARELU.S. APPAREL
A current, source-backed snapshot of the U.S. apparel market, household spending, and the retail shift online.
THE REFERENCE CARD
U.S. APPAREL
RETAIL STATS.
A current, source-backed snapshot of the U.S. apparel market, household spending, and the retail shift online.THE QUICK READ
THE NUMBERS
ON THE TABLE.
These figures are built for writers, retailers, students, and anyone who needs a clean read on the U.S. apparel market. Every number below links to its primary source and names the data period it covers.
LAST REVIEWED: SEPTEMBER 22, 2026
average 2024 household spend on apparel and services
The BLS category includes clothing, footwear, and related services such as dry cleaning.
SOURCE: U.S. BUREAU OF LABOR STATISTICS, CONSUMER EXPENDITURES 2024 ↗share of average household spending going to apparel and services in 2024
That share was down from 2.6% in 2023, while average annual household spending reached $78,535.
SOURCE: U.S. BUREAU OF LABOR STATISTICS, CONSUMER EXPENDITURES 2024 ↗change in average apparel and services spending from 2023 to 2024
Average spending in this category moved from $2,041 in 2023 to $2,001 in 2024.
SOURCE: U.S. BUREAU OF LABOR STATISTICS, CONSUMER EXPENDITURES 2024 ↗seasonally adjusted U.S. retail e-commerce sales in Q2 2026
The Census estimate covers retail e-commerce overall, not apparel alone.
SOURCE: U.S. CENSUS BUREAU, QUARTERLY RETAIL E-COMMERCE REPORT, Q2 2026 ↗of U.S. retail sales that came through e-commerce in Q2 2026
Retail e-commerce was up 12.2% year over year in the same quarter, versus 6.7% for total retail sales.
SOURCE: U.S. CENSUS BUREAU, QUARTERLY RETAIL E-COMMERCE REPORT, Q2 2026 ↗READ IT RIGHT
WHAT THESE
FIGURES MEAN.
Store sales, household spending, and online retail sales answer different questions. Store sales describe a retail sector. Household spending shows what the average consumer unit reports spending. E-commerce figures show the broader retail channel, not clothing alone.
That distinction matters. Use the statistic that fits the claim, keep the source date attached, and avoid treating a national average as a rule for every shopper or brand.
METHOD + SOURCES
BUILT TO
BE CITED.
U.S. Census Bureau
The 2024 Annual Integrated Economic Survey provides the apparel-store sector figure. The Quarterly Retail E-Commerce Report provides the Q2 2026 retail channel figures.
OPEN 2024 APPAREL STORE DATA ↗OPEN Q2 2026 E-COMMERCE REPORT ↗U.S. Bureau of Labor Statistics
The 2024 Consumer Expenditure Survey supplies the household apparel-and-services figures. The category includes clothing, footwear, and related services.
OPEN 2024 CONSUMER EXPENDITURES ↗CITE THIS PAGE
TBF Apparel. “U.S. Apparel Retail Statistics: 2026 Snapshot.” Updated September 22, 2026. TBF Apparel